Since knowing each other in 2008, Kid Cudi and Kanye West have collaborated on different projects before finally birthing their debut hip-hop duo album, “Kids See Ghosts” on June 8. Released just seven days after West’s own latest solo album, “Ye,” back on June 1, it seemed that West is intent on delivering sheer qualitative music this summer.
West had applied to trademark the “Kids See Ghost” brand last November to prepare for potential merchandise products. With this collaborative album with Kid Cudi, it is the third of five albums West has produced that will be released every week, since fellow rapper Pusha T’s “Daytona” album on May 25. West’s own aforementioned “Ye” album followed on June 1. The last two albums are rapper Nas’ still-unnamed 12th studio album on June 15 and Teyana Taylor’s effort on June 22.
“Kids See Ghosts” contains seven original tracks: “Free the Love,” “Fire,” “4th Dimension” (featuring Louis Prima), “Freeee (Ghost Town, Pt. 2),” “Reborn,” “Kids See Ghosts” and “Cudi Montage.” While rapper Ty Dolla Sign’s vocals are featured on “Freeee (Ghost Town, Pt. 2),” the late Kurt Cobain of Nirvana is credited as a writer on the album’s last track as it includes a segment of Cobain’s rendition of “Burn the Rain.”
The album’s debut was rocked by technical issues though as Kanye West and Kid Cudi premiered it during a listening party during a bonfire attended by numerous personal friends, celebrities, and musicians in Los Angeles late last night. It was live streamed with WAV, a music platform which constantly crashed, inadvertently delaying the premiere from 8 p.m. Pacific Standard Time to 10:45 p.m, frustrating fans worldwide.
To help celebrate its release, official merch was revealed on Kanye West’s website. This includes cream-colored long-sleeve T-shirts, a hoodie, and a darker jacket, with prices ranging from US$65 to $150. The items bear the album’s artwork, designed by Japanese contemporary artist Takashi Murakami.