adidas has revealed the exclusive release of a Multicolour UltraBoost at its flagship store on Fifth Avenue in New York City.
More specifically, the release comes hand in hand with adidas’ announcement that the popular UltraBoost model will be available very soon on its online customisation service miadidas.
The UltraBoost features a rainbow heel that leans on another highly popular OG multicolour model dubbed “Rainbow Limited” that featured a colourful rainbow upper and released early in 2016. In terms of colourways, adidas Senior Concept Creator Federico Maccapani teased a variety of images of the colourways on his Instagram, including a blue, grey, black and white version.
@adidasrunning ????? miadidas \\\ ultraBOOST #callingallcreators #miultraboost #ultraboost #miadidas
The Multicolour miadidas UltraBoost will launch exclusively at the NYC flagship today (March 25) and will cost approximately $220 USD.
adidas NYC Flagship Store
565 5th Ave
New York, NY